I'm so excited to share this Branding & Identity project I have been working on for Junior's Roasted Coffee.
I had "Junior" in mind when concepting the brand. Junior is the 'offspring' of Founders, Caryn & Mike Nelson, with combined traits from each of them. "Junior" is an inquisitive child, who has a limitless imagination (of possibilities and hope for the future!) and a bent toward geekery and scientific thinking. Caryn & Mike are intent on raising Junior in todays tumultuous atmosphere by impacting the world in a positive way – on the farm level & through their contribution to the coffee industry at large.
The logo mark is designed to be MODULAR. Both a nod toward Scandinavian design & roasting style that Junior's has taken inspiration from – as well as a hint toward the endless & whimsical imagination a child has.